What is Click-to-Conversion?

Click-to-Conversion is a simple way to measure visits to your website from emails launched through VerticalResponse. The Click-to-Conversion feature tracks an email recipient as they click from a link in your email to a web page with the appropriate tag. VerticalResponse tracks the visit to the tagged page as a Conversion in reporting for the sent email. To set up, follow these steps.

  1. Login to your VR account
  2. Go to Account | Analytics Settings | Click-to-Conversion
  3. Enable either Click-to-Conversion or Click-to-Conversion + ROI Calculator
  4. Select Language and Currency (If the ROI Calculator option is selected)
  5. Add the resulting code snippet to the appropriate page(s) on your website

In reporting for the sent email you will find a new column called Conversions, as email recipients land on tagged web pages the activity will be tracked as a Conversion. Note: If using the ROI Calculator option you will need to dynamically place a dollar value in place of the PURCHASE_AMOUNT variable.

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