Click-to-Conversion is a simple way to measure visits to your website from emails launched through VerticalResponse. The Click-to-Conversion feature tracks an email recipient as they click from a link in your email to a web page with the appropriate tag. VerticalResponse tracks the visit to the tagged page as a Conversion in reporting for the sent email. To set up, follow these steps.
- Login to your VR account
- Go to Account | Analytics Settings | Click-to-Conversion
- Enable either Click-to-Conversion or Click-to-Conversion + ROI Calculator
- Select Language and Currency (If the ROI Calculator option is selected)
- Add the resulting code snippet to the appropriate page(s) on your website
In reporting for the sent email you will find a new column called Conversions, as email recipients land on tagged web pages the activity will be tracked as a Conversion. Note: If using the ROI Calculator option you will need to dynamically place a dollar value in place of the PURCHASE_AMOUNT variable.