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Why aren't my anchor links working in some email programs?

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Karissa
January 14, 2021 15:58
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Unfortunately, we've noticed that anchor links aren't as reliable as they used to be when sending an email. The major programs still seem to honor anchors, but there are a few notable exceptions. As always, test your draft in as many environments as possible before launching your email. Make sure your email is easy to navigate even without anchors, and keep your content compelling. If your email is running long, take the opportunity to drive traffic back to your site by sending an introduction to your content and then linking to the full article hosted on your site.
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