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Does VerticalResponse allow mailing to distribution or distro lists?

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Karissa
January 15, 2021 11:05
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No. Mailing to distribution lists can negatively impact your reporting stats, as any opens made by the recipients will only register for the distro address. In addition, if one of the final recipients unsubscribes from the email, then all the addresses connected to the distribution list will also be unsubscribed.

From our standpoint, distribution lists are a version of role-based addresses, which are prone to abuse. (Any company with an info@ address already knows this all too well.)

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