Logo
English (US) Español
Submit a request Sign in
  1. Verticalresponse
  2. Vertical Response Classic (VRC)
  3. Email
  4. Reports

What is the ROI Calculator?

Avatar
Karissa
January 15, 2021 23:22
Follow

The Return on Investment (ROI) Calculator is a useful tool for tracking the performance of the campaigns you send.  You can compare costs incurred to send the campaign (such as the cost email credits) against the revenue you earned from recipients who made a purchase on your site.  The ROI Calculator is most useful for companies who are selling products or services on their website.

Fundamentally, the ROI Calculator is identical to Click-To-Conversion tracking, with the exception that it reports not only that a conversion occurred, (in this case a “Sale”), but also the actual purchase amount of the sale.  Note: For the remainder of this help section we will refer to the conversions that are tracked by the ROI Calculator as “Sales.”

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request

Comments

0 comments

Please sign in to leave a comment.

Articles in this section

  • How do I see details on who clicked, opened, bounced or unsubscribed?
  • Why is VerticalResponse adding extra data to the end of the URLs in my email?
  • What constitutes a non-responder in reporting?
  • Which URLs will be tagged with Google Analytics variables in my email?
  • Do hosted versions have tracked links?
  • What types of reporting does VerticalResponse currently have?
  • Where can I view my Click-to-Conversion reporting?
  • How do I pass the ROI Purchase Amount from my website back to my account?
  • Is VerticalResponse sending any personally identifying information to Google?
  • What is the recommended format for the ROI Purchase Amount value?
See more

Can't find what you're looking for?

Let us help you!

Submit a request

Copyright © 2011-2021 VerticalResponse. All rights reserved.

Powered by Zendesk