What is the VerticalResponse API?

The VerticalResponse API extends our e-mail marketing functionality to your environment. Many actions that you perform with a mouse click in VerticalResponse (e.g. create a campaign, append members to a list) could be executed using a custom script or application running on your servers. You will need your software developer to create the necessary scripts and setup the API but we provide examples to help guide development.
 
The standard VerticalResponse API can help automate the following tasks:

• Contact integration for list management
• Activity reporting for email marketing
• Summary reporting for campaign results
• Automated email campaign delivery
• Automated account creation

 
For more information on our standard API please visit http://developers.verticalresponse.com/. If you have a VerticalResponse Partner account please contact your Partner Success Manager for more information and pricing on our Partner API.