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Articles
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Now that Gmail automatically displays my images, how will this affect my Open Rate?
Now that the images will be automatically displayed when you open up an email, your Open Rates will be more accurate. This will positively affect your Open Rates. For more informati...
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Is there a way to change the language of the merge field text?
VerticalResponse allows you to create merge fields that allow you to customize your email with information from your list, like first and last names, address, etc. Generally, the merge field will l...
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When are the Click-To-Conversion cookies set and when do they expire?
The Click-To-Conversion cookies are set as soon as the recipient clicks a link within your email campaign. They will expire immediately after a purchase is made or 30 days after the initial cl...
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Why do I see clicks but few, or zero, opens in reporting?
Opens are only possible with HTML email, it's not possible to record opens for text-only emails. A recipient who clicked a link in a text-only email message will be tracked as a clicker however t...
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Why aren't my anchor links working in some email programs?
Unfortunately, we've noticed that anchor links aren't as reliable as they used to be when sending an email. The major programs still seem to honor anchors, but there are a few notable exception...
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How do I download a PDF of my email?
You can download a PDF version of your email from the preview page (step 3 in the email creation process. Navigate to the preview page and look for the box containing the email subjec...
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How do I use the FreeForm editor ? Freeform guidelines
You are able to simply cut and paste your own HTML code when creating your email message in the freeform editor. To help ensure the best results, please follow these guidelines: All images must be...
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How Often Should I Email My Recipients?
At VerticalResponse, we get this question all the time. Should it be twice per month, twice per week, once per quarter? The truth is that we don’t have a perfect answer to this question. What w...
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Why did my test email go to Spam?
Test messages have a higher chance of going to bulk folder because we send two identical emails with the same subject from the same server. So one or both emails may be filtered depending on ho...
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When I send myself a test message, I get a different image than what I uploaded
This can happen occasionally when you upload a new image with the same name as a previously uploaded image.Even though the image itself is different, the file path is the same, and so the serve...