What data is VerticalResponse adding to URLs with Google Analytics enabled?

Five parameters are appended to eligible URLs in any email campaign with Google Analytics enabled. These variables and their associated values are described below.

  • utm_source = VerticalResponse (constant)
  • utm_medium = Email (constant)
  • utm_term = this is the text associated with your link (this is referenced as the Keyword or Adword in Google Analytics)
  • utm_campaign = your email campaign subject line
  • utm_content = a optional merge field that may be selected on the email launch page
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