If you don't see the VerticalResponse app in the force.come menu, have your Salesforce Administrator check your profile and app permissions with the following steps:
Go to the person's profile page under Setup | Personal Information | My Personal Information | Profile Name (third row, right column) Scroll down to Custom App Settings and ensure VerticalResponse is visible
Make sure VR has been deployed. Go to "Setup | App Setup | View Installed Packages" click on VR 3.0, the "Deploy" button should be grayed out, if not click it to Deploy
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