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Which URLs will be tagged with Google Analytics variables in my email?
VerticalResponse will add the Google Analytics tracking parameters to all links pointing to the domain or domains you specified on the Analytics settings page. Any links that do not p...
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Do hosted versions have tracked links?
If a user clicks on the hosted version from the link in their email, then yes, their link clicks will be tracked. If they click on the archived version of the email (like the link used for social s...
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What types of reporting does VerticalResponse currently have?
VerticalResponse provides reporting data on total clicks, opens, bounces and unsubscribed for sent emails. Additional detail is provided on individuals who performed these activities and includ...
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Where can I view my Click-to-Conversion reporting?
Once you’ve completed the set-up of Click-to-Conversion you will see an additional column in the Dashboard for your sent email called Conversions. This column will provide a conversion percentage b...
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How do I pass the ROI Purchase Amount from my website back to my account?
The text for PURCHASE_AMOUNT is provided as a placeholder only in the ROI Calculator code snippet. This will need to be replaced with the actual purchase amount of the sale, as captured from your w...
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Is VerticalResponse sending any personally identifying information to Google?
With Google Analytics enabled, the recipient’s email address is appended to the URLs present in the email they receive. If an optional merge field is selected when you launch your email this will a...
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What is the recommended format for the ROI Purchase Amount value?
The Purchase Amount can be in any floating point format such as 20, 19.95, or 3,45 (for European users).
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How do I download my reporting data?
You can download reporting data for sent emails in either a comma delimited (.csv) or tab delimited (.txt) file. Please follow these steps. Log in to your VerticalResponse account Locate your ...
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How are opens tracked in email reporting?
Opens are tracked by a tag included in the HTML version of your email campaign that records an open when the tag is triggered. The tag renders a transparent 1x1 pixel image and this act is recorded...
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Are links in text only emails tracked?
Our system looks for the http:// at the beginning of the URL to append tracking code. As long as you have the http:// at the start of the url they are tracked. If the link just starts off with ...