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Articles
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Why do click numbers appear greater in summary reporting that they do in the downloaded list?
Within your email reporting the clicks value reflects the total number of clicks on all links within your email. This count may include individuals who clicked on a link more than once, inflati...
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Is the ROI Calculator reporting 100% accurate?
While we wish the answer were yes, the reality is that some recipients may have their browser, proxy server or networking settings configured to block 3rd-party cookies. As a result there would not...
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How are click-through percentage rates calculated?
The click-through percentage for sent emails is calculated by dividing the total number of clicks on links within your email by the total number of emails sent. We then multiply this number by 100 ...
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Are mailto links tracked as clicks in reporting?
Currently VerticalResponse does not track clicks on mailto links (mailto:joe@domain.com for example) used within an email campaign. These links, designed to send an email to a specified address...
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Why is my link not loading or breaking every time I turn on Google Analytics in VerticalResponse?
If you intend to use Google Analytics, you will first need your website admin or website host company to make sure the host server is setup to read [?] and ALL variables thereafter in the URL as v...
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How are open percentage rates calculated?
Opens are tracked by transparent pixel included in the HTML version of your email campaign. When the email is opened, the pixel loads as well, and lets our server know who loaded it. This type of t...
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Can I see soft bounces over hard bounces?
If you have a specific campaign with an unexpected bounce rate, we can pull the bounce back report so you can see if any of the receiving servers sent back a message as to why the email was bounced...
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If a recipient clicks the hosted version of an email instead of opening the message, does it get counted as an "open"?
Clicking on the hosted version does not register as an open, but links clicked in the hosted version will be tracked (and attributed to the original recipient, so if someone forwards the email to a...
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What is the ROI Calculator?
The Return on Investment (ROI) Calculator is a useful tool for tracking the performance of the campaigns you send. You can compare costs incurred to send the campaign (such as the cost email credi...
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Why is my total sent lower than the total of my lists?
It's not uncommon to find your total email sent size is less than the total number of records showing in the list(s) mailed to. Previously bounced, unsubscribed and duplicate email addresses ac...