What is mail.vresp.com?

You've probably seen the sending address of your VerticalResponse emails looks a little different than your own sending address, or you've talked to support and they told you to try adding mail.vresp.com to your address book. So what is mail.vresp.com, and why is that your VerticalResponse sending address?

1. Mail.vresp.com allows you to use our reputation – VR has been around for 12 years. Why is that important?  ISPs that we send your email to recognize our domain as a trusted long time sender and they let your email through. You get the benefit of our good sender reputation by using this domain.

2. It allows us to authenticate your sending location – VR authenticates all client mail using SPF, Sender-ID, DomainKeys and DKIM, and has been doing so for years.  If we simply allowed users to “spoof” their own domain, we wouldn’t be able to send fully authenticated emails for those users.  Authenticating mail is a best practice and helps with email delivery.

3. Why vresp.com? – We chose this domain because it doesn’t include any branding and it’s not our long domain. In short, it’s not anything people will recognize.

4. Handling replies – VR uses Variable Envelope Return Paths for all mail sent through our system.  This enables us to make sure that the proper recipient address is unsubscribed or bounced when the situation warrants it, plus the use of V.E.R.P is also considered a best practice. Note that if a recipient replies to your email for any reason other than to unsubscribe, we route them to the “reply-to” email address you indicate on your launch page.  We always want to ensure you receive the legitimate email.

Can you use your own branded domain with VerticalResponse?  Yes, there is a set-up fee for it.  It also requires a little work on both your end and on our end to make sure we have full permission to authenticate your mail. Our recommendation? We think you should take advantage of our domain and reputation since we’ve been working really hard at it!

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