How do I add a custom Merge Field in the Wizard editor?

To insert a Merge Field into your email:

1. Place your mouse cursor where you want the merge field to appear
2. Click the Insert drop down menu on the left side of the toolbar
3. Select the Merge Field that you want to use in your email
4. Specify a Default Value to appear if the field is blank

The Merge Field tag will be inserted where you've placed your mouse in your email, and will look like this:

{FIRST_NAME|Reader},

The Merge Field is the content to the left of the | character, the Default Value is to the right. Your recipient will see the data that appears in your list for the named field but if there is no data in your list, your recipient will see the default value.