What is Segmentation?

The Segmentation feature enables you to create new mailing lists from the data found on your existing mailing lists and the results of your sent email campaigns. You can, for example, create a new list of all unique records from two or more existing lists or create a new list of individuals who opened your last email campaign. You can “slice & dice” your data to create new targeted mailing lists based on the specific criteria that you set. You can merge and dedupe two or more existing lists into a new mailing list. You will find both text and video tutorials on Segmentation on our help site