What is a Campaign Rule and when would I use one?

A Campaign Rule allows you to pull data from your sent email campaigns to create a new segment. When using a campaign rule you’ll be able to access any of the standard and custom fields found on the list(s) you mailed to, as well as campaign response types such as “Opened”, “Clicked”, etc., to find records that match your search criteria.

You’ll want to use a campaign rule when you are looking to target responders and non-responders for the campaigns you’ve sent. These segments can be based on specific campaign response types or date ranges for when the action was taken.

For example, you could use a campaign rule to find recipients who opened your email and clicked a link during the past 14 days and then build a new mailing list from these results.