Header and Subject Lines

This may look complicated or sound super techy, but it's just the info your readers will see when they first get your email.

Here's a breakdown for each line:

From Name will usually be your company name; most of your readers will recognize your company name before a person's name.

The Subject line is at the very top of the email and should be something interesting and attention grabbing, to make your readers want to open the email. It should also have something to do with the content in your email, that’s a requirement of the CAN-SPAM law.

The From Address is the address your readers will see when your email comes into their inbox. This doesn’t have to be the same as the reply-to email address, but your recipients will see it, so your personal email address may not be what you want to use here.

Reply- To Address is the email address is where we’ll send any responses to your email. Your recipients won’t see this one, so be sure to use one that’s monitored in case they have any questions.


Fill in all the details and click the green Continue button.

To navigate to this page, create a new email, select a template, and click Next in the editor. This page is after you finish editing your email.

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