Opt-In Status Definitions

There are 5 different mailing states for a contact in your lists:

1. Mailable - This indicates that an individual existed in a member list that you uploaded into our system using the VerticalResponse List Loader feature or manually entering them. When completing the process of creating this list, you confirmed that this person has agreed to receive emails from your organization. You can send mail to these addresses using VerticalResponse. This also means if they have been mailed to before through VerticalResponse that these records have not bounced or unsubscribed, they are in fact mailable names on your list.
2. Bounced - This indicates that an email was sent to the recipient however the end recipient's server denied the initial contact and blocked the email from entering their servers and sent back a "bounce" message to the VerticalResponse servers. These emails are then blocked from future campaigns so that you are not charged for mailing to these recipients.
3. Single Opt-in - This indicates that an individual has signed up to your member list using an Opt-in form you have created and has checked the box agreeing to receive emails from your organization. However this individual has not replied to the confirmation email which requires them to acknowledge their wish to receive your emails. You cannot send emails to this person using VerticalResponse.
4. Mailable (opt-in) - This indicates that an individual has signed up to your member list using an Opt-in form you have created, has checked the box agreeing to receive emails from your organization, and has replied to the confirmation email acknowledging that they wish to receive emails from your organization. You can send emails to this person using VerticalResponse.
5. Unsubscribed- This indicates that an individual no longer wishes to receive emails from your organization. You cannot send emails to this person using VerticalResponse.